The project MER is based on the guide principle that the green promotion of territories and industrial areas is a key value to invest on. MER aims at arranging an effective network of actors able to concretely influence public policies into the frame of Europe2020. This network should be engaged for sustainable economic growth of the MED area. The milestone of MER will consist in networking activities aimed at defining guidelines for promoting and governing innovative industrial areas. MER will develop addresses for policies both at local and European level and all the PPs will sign MER commitment as a
long-term capitalization engagement. The final purpose is to increase the European territorial competitiveness and attractiveness by applying green marketing tools
and strategies to the promotion of industrial areas.
The general objectives are:
a) to capitalize results coming out from different cooperation project concerning industrial areas,
with a particular focus on environmental issue, green marketing tools, qualification of the management;
b) to build up a Europe wide network based on the “learning by interacting” in order to cherish experience, learn from failure, work for joint long-term solutions to shared problems;
c) to develop a “lobbying approach” and propose a road map and an action plan capable of influencing regional and european new policies in the long term;
d)to replicate good practices, models and procedures already implemented on a greater scale and in the different territorial contexts.
Communication plan and media list
– Project website, leaflet, power point template, newsletter, dissemination via social networks and blogspots, press articles and press releases
– Organization of events, seminars and conferences
– Sustainability business plan
– Macro benchmarking study and Best practices identification
– Study visits and joint thematic workshops
– Integrated guidelines
– Training needs analysis, training package, training report
– Local action plans for industrial areas marketing and governing
It is available on-line the e-book “Eco-Industrial Park – A green and place marketing approach” by Matteo Caroli, Marino Cavallo and Alfredo Valentino published in the framework of MER project “Marketing and governing innovative industrial areas” www.merproject.eu financed by MED Programme. During the last few years the transition from a non-sustainable to a sustainable world is […]
Marketing and govERning innovative industrial areas integrated guidelines – A Handbook, hasbeen developed by the MER partners in the framework of MED Programme. The Handbook addressescritical issues for policy development at local and hopefully at European level, in order toincrease the European territorial competitiveness and attractiveness by applying greenmarketing tools and strategies to the promotion […]
On 11th December, MER project’s final conference will be held at the Accademia delle Scienze (address: via Zamboni 31, Bologna); the Province of Bologna joins the project as its Lead Partner. The conference is open to the public; internationally recognized lecturers will be participating: William Gilles (IMODEV Paris), Irene Bouhadana (University Paris 1 Phantéon – […]
On 31th January 2014 INFORMEST (Service and Documentation Centre for International Economic Cooperation) presented the MER project in the 5th edition of the event GreeNordEsT organized by Energheia Magazine (portal for renewable energy and green building: http://www.energheiamagazine.eu/) at the headquarters of the Chamber of Commerce of Padua. GreenNordEst 2014 was divided into two days (30 […]
The second study tour will be held from 3th to 5th November in the north east of Italy and more precisely in Friuli Venezia Giulia Region. On the first day the MER delegation will visit the Consortium for the Industrial Development of Tolmezzo – Industrial Area of Amaro (UD) created in 1964 with the aim […]
Start date: 01/06/2013
End date: 31/03/2015
Role: Partner
