Marketing and govERning innovative industrial areas integrated guidelines – A Handbook, has
been developed by the MER partners in the framework of MED Programme. The Handbook addresses
critical issues for policy development at local and hopefully at European level, in order to
increase the European territorial competitiveness and attractiveness by applying green
marketing tools and strategies to the promotion of industrial areas.

The green promotion of territories and industrial areas involves the public, private and community and voluntary
sectors working together towards a clear single aim, to improve the quality of life for all. We
need to ensure that individuals and organisations are learning from the successes and the
failures of others. This demands a solid core of guidelines and best practice best use of all the
resources we have available. The handbook offers a framework to improve the industrial
areas’ competitiveness and attractiveness of the MED area according to Europe 2020 targets
for a sustainable growth.