The cross-border project RecapMCV will contribute to the visibility of the cross-border tourism region by valorising, upgrading and promoting the digital products and their impacts, developed in the MerlinCV project, which are based on the valorisation of the untapped potentials of cultural and natural heritage and gastronomy. These will be built upon within the project with an overall strategy for the digitisation of innovative cultural heritage, supporting innovative, integrated, thematic and sustainable tourism products in the Slovenian-Italian cross-border area. It is about the scientifically and professionally supported use of the untapped heritage of castles and villas and the heritage of the Patriarchate of Aquilea for innovative digital products for tourism. In response to the environmental challenges, the project will offer European relevant solutions towards the development of innovative and sustainable thematic tourism; to this end, activities will be organised in the field of dissemination and upgrading of digital products, as well as the involvement and promotion of products to new target groups (vulnerable groups, disabled, creative and cultural industries, social entrepreneurship) and also the training/awareness raising of relevant stakeholders.
The project activities will be designed on the basis of a study or transfer of good practices, in the context of transferring and upgrading practices for the promotion of the project results to the wider public. On this basis, the re-use and promotion of several pilot projects will be developed: individualised itineraries, innovative presentation of cultural and natural heritage, digital products, thematic cycling itineraries and stories in tourism.

Type of service

Informest provides to the project its specific experience in CCI sector analysis, characteristics and weaknesses, development of initiatives/strategies to support the growth of cultural and creative industries, as well as its previous experience in tourism and valorisation of innovative and digital tourism products. Moreover, Informest can share with the partnership its expertise in the implementation of awareness-raising activities addressed to local stakeholders, business community and civil society and in the management of multi-level and integrated working groups, development of communication and capitalisation strategies, animation of thematic web platforms and social media profiles, organisation and management of events, press conferences, training activities and study visits.