The partner Venetian Cluster has actively promoted the immersive room set up in the former silk mill of Salzano, an infrastructure developed within the framework of the previous European project MerlinCV.

This initiative represents an innovative model for experiencing cultural heritage, turning the visitor into the protagonist of an emotional and engaging journey. In Salzano, history and memory of the past are reactivated through immersive technologies, which go beyond traditional dissemination and offer a vivid and dynamic experience.

The implementation of such spaces opens new and concrete opportunities for public institutions, ranging from scientific and historical dissemination to sustainable territorial promotion. The in-depth video illustrates how technology becomes a strategic tool to narrate and valorise cultural heritage, while also highlighting the emotional impact and perceived value of the experience by visitors.