Project tackles one of the main challenges of the region: valorising and preserving the rich and varied cultural heritage and taking advantage of it in a sustainable way to support economic development. Also, it aims to overcome the negative impact of pandemic; the latter proved tourism to be an economic force and a source of livelihoods, raising awareness of this potential at the highest levels of government and amongst the public at large. However, it has also shown fragility of the sector being highly fragmented, imbalanced and still with low digital intensity.
Based on IT-HR five previous projects‘ results, BOOST5 will deploy a systemic approach at a CB level, involving private and public actors in adoption of common strategies for cultural and landscape identity in order to:

• eliminate main obstacles limiting full development of sustainable tourism offer;
• promote community driven ideas and new market opportunities through capacity building plans about innovative approaches, sustainability and managerial skills;
• promote synergies among diverse stakeholders and territories to speed up successful implementation of sustainable policies and environmental awareness;
• pave the way for the next strategic steps such as green accreditation or zero impact tourism labels and building on next programming period opportunities.

The whole project implementation will focus on collecting and analyzing best practices in cultural routes’ field, engaging relevant stakeholder (tourism operators, CCIs and cultural operators, local players, policy makers, public institutions, etc.) in concrete understanding and exploitation of these latter as well as providing them with tools and knowledge to foster networking for a multiplier effect and co-creation of new routes within the project duration but mostly beyond it, on a long term, adaptive and continuously innovation basis. This will allow for better monitoring and understanding of tourists/users’ exigencies as well as for wider distribution of tourism flows at geographical level and for better response to unexpected / negative events affecting the sector (such Covid19, war crises, etc.).

Type of service

Informest will provide support to the Regional Cultural Heritage Authority of FVG (ERPAC FVG) for project and financial aspects, in particular regarding

• the fulfilments reported in the WP1 of the project to guarantee the correct management and implementation of the Project and the correct reporting of expenses;
• the management of external assignments provided for by the project;
• the promotion and communication activities, in order to ensure the construction of a communication strategy, to fulfil the creation of promotional material, the organisation of dedicated events and the management of social channels;
• the realisation of the State of the Art Analysis, identifying experts in the field also for the preparation of the necessary documentation for the project as defined by the Application Form;
• the logistical and organisational aspects of the activities mainly focused between Grado and Gorizia.