The project promotes the utilization of existing cultural values and tourist potential of target territories creating local identities having as references both promotion and tourism management based on the appeal factor of historical villages, walled cities, castles and cultural sites comprised in the these territories. These factors contribute to the development of the economic potentials of the local economy assuring the highest employment rates and improved living conditions for the population of the target territories.

The project supports both the preservation of these areas and the use of historical and cultural determinants in order to promote sustainable tourism as an essential factor in developing urban areas together with their surrounding rural areas.

The envisaged activities include: The promotion of the historical villages, fortified cities, cultural sites and cultural itineraries in the target territories; The sensitization of the target area stakeholders and local policymakers/operators to the economic and social advantages that can be derived from creating a network of common experience and by the  affiliation to the to-be constituted network of cross-border centres with a high tourist appeal; The management of pilot projects regarding particular territories and itineraries; The development of a institutional training and promotion shared network among cross-border centres with a high tourist appeal; The creation of a series of promotional and educational activities together with media representatives and tour operators.

The main goal is to strengthen the bond of common origin among Adriatic cities through territorial cooperation, the aim being to create and to put into practice a common cross-border strategy emphasizing local history and heritage, cultural tourism and other factors essential for the economic rebirth of historical centers.

Type of service

Comunication and dissemination of results