On 5 and 6 November, the fair dedicated to Cultural and Creative Industries returns. Two days of meetings, workshops and discussion to foster new collaborations between culture, creativity and the business world

On 5 and 6 November 2026, Pordenone Fair will host the third edition of EUREKA – The Fair for Cultural and Creative Industries, an event dedicated to bringing together culture, creativity and the business community. The event aims to foster dialogue between Cultural and Creative Industries and companies from other sectors, creating opportunities for collaboration, innovation and economic development.

INFORMEST promotes the initiative, raising awareness of it among businesses, professionals and local stakeholders. The event provides an opportunity for players in the cultural and creative ecosystem and the business world to meet and exchange ideas through a varied programme of conferences and workshops.

The conference on 5 November

One of the key events will be the conference “Artistic and creative talent in companies and corporate cultural projects. The impacts of their respective presence”, scheduled for Thursday, 5 November, from 10:00 a.m., in the Sala Zuliani at the Pordenone Fair Congress Centre.

Following the institutional greetings and the presentation of EUREKA 2026 by Anna Del Bianco, Central Director of the Central Directorate for Culture and Sport of the Autonomous Region of Friuli Venezia Giulia, the discussion will focus on the relationship between artistic and creative talent, businesses and cultural projects. The introduction will be given by Guido Guerzoni, Adjunct Professor of Heritage, Museums and Digital Culture at Bocconi University.

The subsequent round table will feature, among others, representatives of Fondazione Ermenegildo Zegna ETS, Acciaierie Bertoli Safau, Marine Interiors Cabins of the Fincantieri Group and Crédit Agricole Italia. The discussion will be moderated by Nicola Barone of Il Sole 24 Ore. In the agenda updated as of 20 October, some additional speakers have yet to be confirmed.

Workshops, creativity and new collaborations

Alongside the conference, over the two days EUREKA will offer a Public Program of workshops held across the fair’s three Arenas, focusing on creativity, innovation and collaboration between Cultural and Creative Industries and traditional businesses. The sessions will provide opportunities for professionals, companies, institutions and educational organisations to explore these topics and exchange good practices.

EUREKA was conceived as a space for connecting different worlds: the stated aim of the event is to enhance the role of Cultural and Creative Industries and facilitate collaboration among them and with companies from other sectors, generating new business opportunities.

Participation in the fair is free upon online registration. Registration is also open for the Public Program workshops.