Project objectives:

The project aimed at providing technical assistance to the National Association of Small and Family Hotels in order to increase the professional skills of the personnel, to re- qualify the facilities and services, to create a unique market image, to develop the co-operation with the Italian and European tourism market.

Project activities:

• Analysis of the Association’s status, management tools, marketing policy and offer, analysis of the market diversification, facilities and services level, and the professional skills of the Association’s members;
• Implementation of the membership criteria in product clubs;
• Definition and realization a of a training course for the Association’s members;
• Internship of the Association’s members in Italian hotels and associations;
• Definition and realization of promotional and marketing initiatives on the European tourist market;
• Final conference for the dissemination of the project results.

Expected results:

• Definition of quality standard indicators for each target club;
• Increasing of the professional skills and boosting of the marketing policies on the European tourist market;
• Successful positioning of the Association’s members on the tourist market;
• Proposals for the review of the marketing plan.

Type of service

Co-ordination and management of project activities and of the project partnership.

Organisation and management of the training course and the internship in Italy.

Project monitoring, evaluation and reporting.