The MOTOR Project aims to contribute and increase the attractiveness and competitiveness of tourism supply in some territorial segments, such as tourist destinations into protected areas, the less developed rural areas and urban centers with a rich cultural heritage.

In particular, the project aims at fostering innovation in the tourism sector through the development of cross-border tour packages that connects existing tourism facilities. Furthermore, the project favors knowledge and training of tourist actors through activities such as local coaching and tutoring and supports new investments in innovation and the creation of new services and local tourism offers.

Expected Results:

• Creation of a joint study on the tourism potential and a development plan for the areas involved in the project;
• Implementation of training initiatives and coaching addressed to actors and stakeholders acting in the tourism field;
• Organization of study visits in areas characterized by good practices and exchange of experiences;
• Development of cross-border tourist packages and programs;
• Joint presentation in a sectorial fair.

Type of service

• Support in the elaboration of the study of tourism potential in pilot areas and of the development operative plan
• Elaboration of a training programme for tourism actors and stakeholders
• Organization of laboratories for strengthening and enlargement of tourism actors network
• Coordination of visits at tourism destination with proven experience
• Definition of tourism cross border itineraries