Project Objectives:

In the framework of the Observatory on Productive clusters, Informest has implemented a Market Intelligence Project concerning Eastern European countries and markets (New EU MS, Balkan countries and Western countries of the former Soviet Union), aiming at enhancing and leading the internationalization process of the SMEs of the Veneto Region, increasing the knowledge, the evaluation of existing business and productive opportunities and the access to these markets who make the object of a growing economic and geopolitical interest. The project thus met the need of the single enterprises as well as the whole industrial clusters to get reliable and precise information on possible local partners, consumption behaviours and the economic situation in the target countries. The project particularly aimed at:

• Fostering the growth of enterprises, identifying the best available opportunities for business and productive collaboration;
• Defining new development policies at the cluster level.

Project activities:

• Realisation of 19 country reports to analyse the structural, legal and industrial characteristics of each country;
• Realisation of 15 country reports focused on specific production sections or productive clusters, such as fashion, housing, agro-food, sport and leisure sectors.

Expected results:

The Marketing Intelligence project and the realisation of the country reports improved the competitiveness of the Veneto productive system, enhancing the transfer of products, services, technologies and training opportunities towards the target countries.

In the long run, the country reports, updated on a yearly basis, allowed a constant monitoring activity on the business cycles and trends in the target countries and economic sectors (weaknesses and strengths, threats and opportunities), representing a reliable and precise data base for Veneto enterprises to develop their marketing strategies.

Type of service

Coordination of the project activities.

Economic and financial management of the project.

Monitoring and evaluation of results.

Market analysis of the target countries.

Realisation of reports on the target countries’ economies and production sections.