A delegation of Italian and Slovenes businessmen, under the aegis of iCON project, participated at the triple event on the Green Economy in Sofia ended last March 30^th, 2012. The international meeting is one of the most important business exchange for sector players in the South-East Europe and represents a wide presentation of business and investment opportunities in the region, for the technology transfer and development of economic cooperation on energy and environment.

The event was organized in the following branches: the Fair and Congress on Energy Efficiency and Renewable Energies, the Solar Energy Exhibition and the Fair on Waste Management, Recycling and Environment with a B2B session.

The participant delegation from Italy and Slovenia, composed by twenty entrepreneurs from the Italian North-Eastern area and the Slovenian border area near Italy, had the opportunity to present their products and know-how to the Bulgarian public. The aim was to contract new business contacts and to extend their sales market not only to the members of the delegation and to the host country but also to other countries represented. Moreover, high-level conferences and congresses proposed as parallel events allowed an enrichment of primary importance skills for a sector constantly in evolution as the Green Economy.

The iCON stand was visited by the ICE Director in Sofia Maurizio Camastra, the Director of the Italian CC in Bulgaria Tiziana Carlino, and the President of Slovenia CC in Bulgaria Vojko Odlazek, as well as other representatives of the local economy.

The successful participation at the event laid the basis for the establishment of a trans-boundary network for this sector, with the support of iCON staff which will provide a range of services for the implementation and strengthening of the business of those companies that will desire to adhere.

The delegation also had the opportunity to visit the booth set up by the SEPA project (http://www.sepaproject.eu/), in which Informest plays the role of Lead Partner. The SEPA project has as general objective the integration of industrial processes through the balance of economic and sustainability criteria. This project aims to propose a new model for the management of attractive and accessible areas for new investments, through the cooperation and the sharing of common solutions to reduce environmental impact between private and public operators.