The culture is based on processes of development and remains closely linked to economic performances. There can be no economic development without cultural development. An example of the interaction comes from historic development highlighted by the “Four Tigers”, where to economic performance have contributed both the practical implementation of modern economic theories and strong local cultural roots. Moreover, the economic environment acts as a vehicle of cultural values.

It ‘s the case of the Made in Italy. Through our entrepreneurs that act as effective cultural agents, operating within internationalization processes. But with the settlement, the companies are themselves contaminated, then interacting is not only in strictly economic terms, but in fact, also cultural. Thus, there is a crucial contribution of culture to social and economic development, promoting innovation and boosting competitiveness, leading to promote the integration of different components of society. Finally, it becomes the image of Italy and Italian products, characterized by distinctive features, which make it a mark of excellence.