ADRIATIC SEAWAYS

Creation of a model for an integrated and sustainable tourist development and elaboration of a territorial marketing strategy for the old and new Adriatic seaways

Project objectives:

The main objective of the SEAWAYS project was to create a model for an integrated and sustainable development of the tourist sector, strengthening the cooperation and integration of the cross-border regions in the Adriatic area. In particular, the project aimed at:

  • promoting policies for economic development, supporting SMEs and the creation of new jobs in the tourist sector;
  • increasing mutual knowledge of the Adriatic economic and social situation;
  • consolidating the exchange of skills concerning business internationalisation processes.

Project activities:

  • Study on the seaways and commercial routes in the Adriatic basin to promote this common historical and cultural heritage as a common ground for enhanced transnational cooperation activities;
  • Organisation of workshops and seminars, exchange of good practices and training activities targeted at local stakeholders;
  • Development of trans-national pilot actions for the elaboration of innovative tourist offer packages.

Expected results:

  • Elaboration of a model for an integrated and sustainable development of the tourist sector;
  • Study and rediscovery of the historical and cultural heritage of the commercial seaways and seafaring tradition in the Adriatic;
  • Improvement of the professional competences concerning innovation, management and planning in the tourist sector.
  • Development of a marketing plan, improvement of the quality of the tourist offer and promotion of the economic growth in the target areas.

Type of service

Organisation of training activities and workshops for the relevant stakeholders.

Coordination of the key players in the local tourist sector for the elaboration of innovative tourist offer packages.

Promotion activities and dissemination of project results.

General information

Start date: 01/01/2007
End date: 30/06/2008

Role: Partner

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