It is important to highlight the steps of the path to becoming Capital of Culture. First of all, the city is required a program which would enhance the identity of the places by developing innovative cultural products. Also, the program was to involve the cooperation between the entire local population and foreign tourists. Finally, the program would have to fit into the long-term development plans of the city.
Some of the issues particularly appreciated by the jury and declared in the assessment of the project were technological – great attention dedicated to digital technology and the removal of obstacles that prevent access to culture through new technologies, and personal - the enthusiasm and the innovation characterizing the artistic approach, through which a popular initiative has evolved into an element placed in the centre of the town and regional planning
MORE INFO ON Matera as the European Capital of Culture in 2019
http://www.matera-basilicata2019.it/en/
http://ec.europa.eu/culture/news/2014/matera-be-2019-european-capital-culture-italy_en